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chatbot for realestate

How to Leverage Chatbots for Real Estate Lead Conversion

September 16, 20242 min read

In the fast-paced world of real estate, staying ahead of the competition often hinges on how effectively you can manage and convert leads. Enter chatbots—game-changing tools that are transforming lead conversion strategies for real estate professionals. In this blog, we’ll explore how chatbots can enhance your lead generation and conversion efforts, with a focus on their seamless integration with Follow Up Boss.

1. Revolutionizing Lead Generation with Chatbots

Traditional lead generation methods can be time-consuming and prone to delays. Real estate agents often struggle with the manual process of capturing and following up with leads. Chatbots streamline this process by instantly collecting crucial information, such as phone numbers and emails, directly from your website visitors. This immediate data capture ensures that no lead slips through the cracks, providing you with a steady flow of potential clients.

2. Seamless Integration with Follow Up Boss

One of the standout features of advanced chatbots is their ability to integrate seamlessly with CRM systems like Follow Up Boss. This integration automates the follow-up process, allowing you to nurture leads without lifting a finger. By connecting your chatbot directly to Follow Up Boss, you ensure that all collected leads are instantly added to your CRM, where you can manage them more effectively.

3. Real-Time Engagement 24/7

A major advantage of using chatbots is their ability to engage with leads around the clock. Unlike traditional methods where response times can vary, chatbots are always available to interact with potential clients, answer their questions, and gather their contact information. This constant availability not only improves lead capture rates but also enhances the overall client experience.

4. Proven Success with Leadngage

At Leadngage, we’ve seen firsthand how our chatbot technology can drive real results. Our chatbot has been instrumental in converting website visitors into valuable clients. With its ability to capture and qualify leads efficiently, our chatbot has proven to be a powerful tool in increasing lead conversion rates and generating new clients.

5. Benefits for Solo Agents and Teams

For Solo Agents: Chatbots help solo real estate agents manage and convert more leads with less manual effort, allowing them to focus on closing deals rather than chasing leads.

For Teams: For real estate teams, chatbots streamline lead distribution and ensure that every lead is promptly followed up on, facilitating better collaboration and lead management.

6. Take Action Now

Ready to see how a real estate chatbot can revolutionize your lead conversion strategy? Watch our video to discover how Leadngage’s chatbot can automate your lead follow-up, engage clients 24/7, and integrate seamlessly with Follow Up Boss. Don’t miss out on the opportunity to enhance your lead generation and conversion efforts—watch the video here!

Real estate chatbotautomated lead engagementFollow Up Boss chatbot integrationreal estate CRM automationlead conversion for real estate
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FAQ

Does Leadngage work with Follow Up Boss?

Yes, we offer an embedded app within the Follow Up Boss sidebar for easy access to many our features as well as the enabled drip texting within action plans! Most of our features run through FUB notes and then SMS gets converted to show as marketing text messages in FUB.

Not using Follow Up Boss? No problem, we suggest the Platform plan for access to additional features however you can still use the Messaging Plan for some of the functions.

Why do I need a Twilio account?

Twilio is the provider for your local phone number and all phone communication between systems. Once we have you set up and you share your Twilio account with us, you will only need to occasionally access Twilio to keep your card on file updated and if you want to monitor usage logs. Our team will handle the Twilio A2P 10DLC registration for you and assist with any support requests with Twilio.

See Leadngage's detailed FAQ page on Twilio Fees & Overage Charges.

Is there an extra cost per user?

There is one subscription fee for Leadngage for each master Follow Up Boss account. Your Leadngage account covers all users within your Follow Up Boss account, whether it's one or fifty users. Once enabled for one user, all users have access to the Leadngage widget and drip texting in action plan ability in FUB. You will pay additional for going over your usage limits if your team is very active in messaging. We have additional plans with higher limits or you can pay for overages as you go (see more under Twilio FAQs).

We recommend only the team owner and admin/operations manager have access to the Leadngage Platform and optional mobile app as all leads, billing, and communication can be viewed.

How does drip texting work?

Leadngage works within Follow Up Boss by adding an additional code to a note within action plans.

For example, the command code and message

[SMS] Hi %contact_first_name% This is %agent_first_name% with %company_name%. I was just notified you registered on our website and I would love to help! Are you currently in the market or just browsing? If you'd rather not be texted, reply stop.

would send a text through your Leadngage number pulling in the merge field data with the [SMS] removed. New texts on days 2 and beyond in the action plan with code [SMS] will send around 9 am

Leadngage also offers timed drip texts through action plans with commands that include 15 minute, 1 hour, and 2 hour delays and texts sent around 9 am, 11 am, 1 pm, 3 pm, 5 pm, and 7 pm.

Follow Up Boss action plans drops the note onto the lead at 5 PM of your local time and sends to our system. Leadngage then sends action plan texts with bracket commands (i.e. [SMS]) between 9 am - 8 pm of your local time zone Monday through Friday, and 11:30 am to 5 pm on Saturday and Sunday. Texts scheduled for after those times on any given day will be send the following day at 9 am. We also hold action plan texts on the following holidays Easter, Thanksgiving, Christmas Eve, Christmas, New Year's Eve, and New Year's Day and will deliver the text the day after the holiday.

Any manual texts you send yourself without a delay (not through the action plan) or in action plans without brackets (i.e. SMS) will send instantly without regard to the holiday or time of day.

Leadngage currently allows one action plan text per day per lead. We also suggest spacing at least one day between most texts, if there is an action plan text held from the evening or day before the 2nd text in line will be skipped.

How many social media accounts can I connect?

Social Messages to FUB

At this time Leadngage can connect to one Facebook Page and the primary business Instagram page that is connected to the Facebook page as well as one Google Business Profile. We are working on increasing that limit for message connections. These messages will be pushed into your Follow Up Boss profile and default to the account owner. You can also reply to the messages in FUB through our Leadngage widget or the mobile shortcuts in notes. You can use the tags we send to set automations if you'd like to automatically assign these message leads to another user. At this time we do not support messages to FUB from personal social media profiles.

Social Planner (Add-On for Messaging & Automation, Included with Platform)

You can connect multiple profiles, pages, groups for each source. Send posts immediately to multiple places or schedule for the future.

Supported Profiles: Facebook groups* you're an admin in (posts using your selected personal profile), Facebook Business Page & Reels. Google My Business (limited to GMBs with 10 locations or less). Linked-In Pages and Profiles. Instagram Professional Accounts including Posts, Stories, and Reels. X (formerly Twitter). TikTok personal profiles (business accounts coming soon). Both Instagram and Facebook also allow you to add the initial follow up comment which is great for initiating engagement.

*Facebook groups connection is scheduled to end in April 2024 as Facebook will no longer allow the connection through their API.

Is there a limit to how many sites I can place the web chat widgets on?

There is no limit to the number of sites you can place either the Standard Chat Widget (included in all accounts) or the Engagement Widget (Add-on) on. The Engagement Widget is limited to 5 custom pop-up welcome messages, which we can customize by url.

Does Leadngage reply to the lead responses for me?

No. We want you to be in control of the conversation. You can set up your own action plans, use our templates as a guide, or use Kee Technology Solutions for your initial automation and action plan set up. After that, you are in control of monitoring replies and choosing your responses.

Hear From Our Clients

Integrating FUB and leadngage has been a game changer for my business. It automates all my outbound texting, and has helped me convert tons of leads!

Eileen H

Keller Williams

Before adding Leadngage to Follow Up Boss, we were missing inbound conversations and opportunities from our website, social media, and text inquiries because we were juggling multiple apps. Now, everything is managed seamlessly within Follow Up Boss, all in one place.

Jeremy S

EXP

Our team is thrilled with Leadngage. We've saved money by no longer needing VAs to copy and paste text templates to new leads—everything is automated now.

Brian G

Remax

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