Leadngage Blog
Insights, Tips, and Updates on Text Automation and Follow Up Boss Integration
Simplify Your Marketing with Leadngage’s Social Planner
In today’s competitive real estate market, having a consistent and engaging social media presence is crucial. However, juggling property listings, client meetings, and showing homes leaves little time to keep up with social media. That’s where automation comes in! With Leadngage’s Social Planner, real estate agents can streamline their social media marketing and focus on what they do best—selling homes. In this blog, we’ll explore how the Social Planner can help you manage your social media more efficiently and grow your real estate business.
1. Plan and Schedule Posts in Advance
Consistency is key when it comes to social media, but staying on top of regular posting can be a challenge. With Leadngage’s Social Planner, you can schedule posts across multiple platforms—weeks or even months in advance—ensuring you maintain an active presence without the day-to-day hassle.
How It Works:
Simply create your social media posts for new listings, real estate tips, or market updates, and set a date and time for them to go live. Leadngage takes care of the rest, automatically posting on your behalf. You can manage posts for platforms like Facebook, Instagram, Twitter, and LinkedIn—all from one dashboard.
Why It Matters:
An active, well-timed social media presence helps build your brand and keeps your audience engaged. Scheduling posts in advance allows you to stay in front of potential clients, even during your busiest times.
2. Monitor Performance with Built-in Analytics
Knowing which posts perform best is essential to refining your social media strategy. Leadngage’s Social Planner provides detailed analytics so you can track likes, shares, comments, and clicks, helping you understand what resonates with your audience.
How It Works:
The Social Planner dashboard displays metrics for each post, showing you which content drives the most engagement and generates the most leads. You can even see how your posts perform over time, allowing you to adjust your strategy based on real data.
Why It Matters:
Analyzing performance helps you create content that your audience loves. By doubling down on posts that generate high engagement and cutting out what doesn’t work, you’ll maximize your impact and ensure your time and efforts are well-spent.
3. Stay Consistent Across All Platforms
Posting consistently across multiple social media platforms can be time-consuming and easy to overlook. Leadngage’s Social Planner makes it simple to maintain a consistent presence across platforms, ensuring your message reaches as many potential clients as possible.
How It Works:
You can customize posts for each platform or share the same content across all of them with a few clicks. The Social Planner keeps your branding and messaging cohesive, no matter where your audience finds you.
Why It Matters:
Maintaining consistency across platforms is crucial to building your online reputation. When potential clients see your listings and content in multiple places, it reinforces your authority in the market.
4. Free Up Time for What Matters Most
Social media marketing is essential, but it shouldn’t take away from the core of your real estate business—closing deals and helping clients find their dream homes. By using Leadngage’s Social Planner, you can automate your social media management, giving you more time to focus on clients.
How It Works:
With all your social media efforts automated, you can spend less time on marketing tasks and more time interacting with clients, showing homes, and closing deals.
Why It Matters:
More time for client interaction means more opportunities to build relationships and close deals. Automation allows you to balance your marketing efforts without sacrificing the personal touch your clients expect.
Conclusion:
In a fast-paced real estate market, every minute counts. With Leadngage’s Social Planner, you can take the stress out of managing your social media, ensuring a consistent, engaging presence while freeing up time to focus on what matters most—your clients. Whether you’re posting new listings, sharing success stories, or interacting with potential buyers, the Social Planner has you covered, helping you streamline your marketing efforts and grow your business.
Ready to simplify your social media marketing? Try Leadngage’s Social Planner today and start seeing results!
Pricing
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FAQ
Does Leadngage work with Follow Up Boss?
Yes, we offer an embedded app within the Follow Up Boss sidebar for easy access to many our features as well as the enabled drip texting within action plans! Most of our features run through FUB notes and then SMS gets converted to show as marketing text messages in FUB.
Not using Follow Up Boss? No problem, we suggest the Platform plan for access to additional features however you can still use the Messaging Plan for some of the functions.
Why do I need a Twilio account?
Twilio is the provider for your local phone number and all phone communication between systems. Once we have you set up and you share your Twilio account with us, you will only need to occasionally access Twilio to keep your card on file updated and if you want to monitor usage logs. Our team will handle the Twilio A2P 10DLC registration for you and assist with any support requests with Twilio.
See Leadngage's detailed FAQ page on Twilio Fees & Overage Charges.
Is there an extra cost per user?
There is one subscription fee for Leadngage for each master Follow Up Boss account. Your Leadngage account covers all users within your Follow Up Boss account, whether it's one or fifty users. Once enabled for one user, all users have access to the Leadngage widget and drip texting in action plan ability in FUB. You will pay additional for going over your usage limits if your team is very active in messaging. We have additional plans with higher limits or you can pay for overages as you go (see more under Twilio FAQs).
We recommend only the team owner and admin/operations manager have access to the Leadngage Platform and optional mobile app as all leads, billing, and communication can be viewed.
How does drip texting work?
Leadngage works within Follow Up Boss by adding an additional code to a note within action plans.
For example, the command code and message
[SMS] Hi %contact_first_name% This is %agent_first_name% with %company_name%. I was just notified you registered on our website and I would love to help! Are you currently in the market or just browsing? If you'd rather not be texted, reply stop.
would send a text through your Leadngage number pulling in the merge field data with the [SMS] removed. New texts on days 2 and beyond in the action plan with code [SMS] will send around 9 am
Leadngage also offers timed drip texts through action plans with commands that include 15 minute, 1 hour, and 2 hour delays and texts sent around 9 am, 11 am, 1 pm, 3 pm, 5 pm, and 7 pm.
Follow Up Boss action plans drops the note onto the lead at 5 PM of your local time and sends to our system. Leadngage then sends action plan texts with bracket commands (i.e. [SMS]) between 9 am - 8 pm of your local time zone Monday through Friday, and 11:30 am to 5 pm on Saturday and Sunday. Texts scheduled for after those times on any given day will be send the following day at 9 am. We also hold action plan texts on the following holidays Easter, Thanksgiving, Christmas Eve, Christmas, New Year's Eve, and New Year's Day and will deliver the text the day after the holiday.
Any manual texts you send yourself without a delay (not through the action plan) or in action plans without brackets (i.e. SMS) will send instantly without regard to the holiday or time of day.
Leadngage currently allows one action plan text per day per lead. We also suggest spacing at least one day between most texts, if there is an action plan text held from the evening or day before the 2nd text in line will be skipped.
How many social media accounts can I connect?
Social Messages to FUB
At this time Leadngage can connect to one Facebook Page and the primary business Instagram page that is connected to the Facebook page as well as one Google Business Profile. We are working on increasing that limit for message connections. These messages will be pushed into your Follow Up Boss profile and default to the account owner. You can also reply to the messages in FUB through our Leadngage widget or the mobile shortcuts in notes. You can use the tags we send to set automations if you'd like to automatically assign these message leads to another user. At this time we do not support messages to FUB from personal social media profiles.
Social Planner (Add-On for Messaging & Automation, Included with Platform)
You can connect multiple profiles, pages, groups for each source. Send posts immediately to multiple places or schedule for the future.
Supported Profiles: Facebook groups* you're an admin in (posts using your selected personal profile), Facebook Business Page & Reels. Google My Business (limited to GMBs with 10 locations or less). Linked-In Pages and Profiles. Instagram Professional Accounts including Posts, Stories, and Reels. X (formerly Twitter). TikTok personal profiles (business accounts coming soon). Both Instagram and Facebook also allow you to add the initial follow up comment which is great for initiating engagement.
*Facebook groups connection is scheduled to end in April 2024 as Facebook will no longer allow the connection through their API.
Is there a limit to how many sites I can place the web chat widgets on?
There is no limit to the number of sites you can place either the Standard Chat Widget (included in all accounts) or the Engagement Widget (Add-on) on. The Engagement Widget is limited to 5 custom pop-up welcome messages, which we can customize by url.
Does Leadngage reply to the lead responses for me?
No. We want you to be in control of the conversation. You can set up your own action plans for drip texting, use our templates as a guide, or use Kee Technology Solutions for your initial automation and action plan set up. After that, you are in control of monitoring replies and choosing your responses.
Hear From Our Clients
Integrating FUB and leadngage has been a game changer for my business. It automates all my outbound texting, and has helped me convert tons of leads!
Eileen H
Keller Williams
Before adding Leadngage to Follow Up Boss, we were missing inbound conversations and opportunities from our website, social media, and text inquiries because we were juggling multiple apps. Now, everything is managed seamlessly within Follow Up Boss, all in one place.
Jeremy S
EXP
Our team is thrilled with Leadngage. We've saved money by no longer needing VAs to copy and paste text templates to new leads—everything is automated now.
Brian G
Remax
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